Montreal, QC – May 14th, 2025 – AVL Media Group, a leading North American distributor in the professional AV market, has engaged PAG Canada to lead and manage their outside sales efforts in Canada.
“We jumped on the opportunity,” says Stephen Kosters, CEO of AVL Media Group. “PAG’s reputation as a first-class, dynamic sales team speaks for itself. By combining our resources and experience, we are confident that we will not only enhance our customer relationships but also increase velocity for our manufacturer partners.”
John McArthur, Managing Partner of PAG Canada, added, “We are excited! AVL’s extensive portfolio of leading brands, supported by exceptional pre- and post-sales resources and a customer-first ethos, equates to exceptionally high-value solutions for all our customers.”
Together, AVL Media Group and PAG Canada are poised to deliver enhanced local market coverage and elevated service for their partners and clients across Canada.





